The pattern: a beautiful Figma, a working contract, a wallet-connect modal that confuses every non-crypto-native user, error messages that are EVM revert reasons, transaction status that's a permanent 'pending', and a state model that diverges from chain reality every time the RPC endpoint hiccups. dApp UX failure isn't a design problem — it's an engineering problem dressed up as a design problem.
We engineer dApps with the discipline a consumer product deserves: account abstraction (ERC-4337) for flows where it earns its complexity, gasless transactions where the workload supports it, off-chain indexers that make the chain queryable in real human latency, optimistic UI with reconciliation, and onboarding that meets users where they are. The dApp that ships is the dApp users finish onboarding into.